If you own an Architectural or Design practice and you think that you are not a salesperson, then you are costing your business more than you know!
Many of you are probably cringing right now. Let’s face it, salespeople often get a bad wrap. That’s why most of us don’t like being labelled as one. But, like it or not, we’re all salespeople. In fact, we sell ourselves, our ideas and everything else about us, every second of every day.
So let’s throw this out there: You can become a successful salesperson without being that stereotypical ‘say anything, do anything, grease-factory’!
The problem for many Architects and Designers is that they invest all of their time and energy learning the skills that they need in order to be a successful Architect or Designer, and very little (if any) time learning how to run a business. This is understandable, because design and construction is a long and gruelling learning process. In fact, it never ends.
Obviously, there is a lot to learn about running a business. However, we’ve listed a couple of pointers that may help you reconsider your approach to selling design: