Creator of PlusSpec and BIMBits
BIM content can be detrimental to a manufacturer’s business, if it is not done correctly. Many manufacturers make the classic error of trying to replicate their products exactly. This is a big mistake. The people who will use your content are comprised of various professionals (architects, interior designers, builders), and each profession requires different kinds of content.
However, even though 3D BIM content is fraught with innumerable complexities and common errors, there is no doubt that manufacturers must create intelligent digital 3D BIM content to accompany their product line. Indeed, for manufacturers, a quality BIM library is just as important as a website and all other forms of marketing. To stay competitive, you need to place your products directly into the hands of those specifying your products – and more importantly, to understand how they will be used.
The benefits of creating 3D BIM content of your products is intangible, but, it is simply a ‘must have’. Firstly, you will you be providing architects, interior designers, builders and engineers with appropriate representations of your products, suited for their specific professional needs, and carrying all of the required information. Secondly, it is the single best way to get your products specified from the earliest stage of a design, and to mitigate mistakes by ensuring that your products are used correctly in the first instance.
You need professional advice.
RubySketch specializes in creating BIM content solutions and 3D content across multiple design platforms (SketchUp, Revit, ArchiCAD) for manufacturers.
We know the industry.
The RubySketch team is made up of industry professionals (architects, builders, engineers), which is why we understand what your users want, and how they want to use your content. We are your customers, and we keep up to date with all of the current BIM workflows and professional trends.
Simplistically complex
Our team at RubySketch knows when and for whom to create simple or complex 3D content, and we have streamlined the process, so that it is easy to understand and quick to implement.
We care.
Getting to know our customers is the key to a successful BIM content solution. We do not want to simply create high quality BIM content. We want to create BIM content solutions, which will directly benefit your company – and that will actually be used by your customers.
Quality is key.
We don’t settle for anything but the most user-friendly and holistic content solutions. There is no point creating a BIM content solution if it will not be used by your customers. We have some of the best content creators in the world. We specialize in SketchUp content, but have created a very good relationship with companies like igs group, who are also world leaders in quality Revit content.
Bang for your buck.
For a small consultancy fee, you can meet with one of our team members and discuss the best BIM content solution for your company. From this, you will receive a report, which will outline to you our advice, as well as all associated costs for implementation.
Get it right the first time, and get in touch with RubySketch.
RubySketch has established itself at the foremost content solution consultants and content providers. We have a large number of big name Manufacturers, and there is a reason why have put their trust in RubySketch.
For Pricing details, Email: dean@rubysketch.com
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Creator of PlusSpec and BIMBits
3 Comments
andrew
Questions we are asked regularly by manufacturers.
Q1 How much does it cost per product?
A1: in the past it was expensive to create thousands of products and have them available. I remember the look on a now regular customer when we told him it will be over $80000 to create a range of products. Just as our phone technology has changed so too has ours. We have developed systems to create bulk material upload that includes associated data, the “I” in BIM and a lot more. For large manufacturers with large product ranges it can be so much more affordable now with our technology than ever before. We are always happy to take your questions in this regard. email manufacturer@rubysketch.com for more info.
Q2 how long will this process take?
A2 Most manufacturers have all of the necessary information that is associated with their products readily available. We simply send you forms or files to be filled out and you simply copy and past the “I” into these documents associated with the product image and we can have you live in as little as 14days.
Q3 We already have content can we use it?
A3 The short answer is yes, however we have a reputation to uphold and we will not load products that will slow down the CAD operators. If teh constant is very high in poly count we can host it yet we do not name it BIM content as our customer simply will not use it. We refer to content like this as “render” content as it is great for teh 3D visualiser to do photo realistic renders from however disastrous for specifiers and architects in general
Q4 Should we create our content in Revit, ArchiCad, 3D max, Sketchup or IFC?
A4 This depends on your clients and what you need, we would advise you of the best way to find out. We are in the loop when it comes to what architects want. We know the the right people that know the right people and we can put your directly in contact.
Q5 What is IFC, is it the solution to all of our problems?
A5 IFC is an acronym Industry Foundation Class developed by building Smart. By now we all know that industry uses different software EG Revit, ArchiCad, Sketchup. How do teh Revit guys talk to the Archicad guys? Well the answer is in IFC. An IFC model cna be classified into categories, named, attributed and annotated, the best thing about IFC is that it can be opened in most reputable programs. PlusSpec actually automates the classification naming of products to save the time of manual input.
Q6 Why doesn’t everyone create IFC components instead of native components?
A6 IFC basically allows the attribution of “I” information to geometry so it can be read via various software packages. IFC has it strengths when it comes to communictaion yet is not the ideal solution for items like Windows and doors. Why? because windows and doors work in conjunction with walls which means they need specific abilities to work with specific software. Although IFC 4 has some parametric ability it is not at the point where it woudl be considered a viable solution when software specific dependencies are a factor. On the other hand there are many products that suit IFC exactly and in these cases, IFC content can be the answer to cost and content creation.
Q7 how do I know if my product should be represented by an image or by geometry?
A7 There are many ways to represent products, yet to know when and where to do tis requires experience. Take a brick for example. A rectangular prism that has size, mass and other information associated with it. Technically a brick could be represented by geometry and may be for detailing purposes or product manufacturing. Yet think about how many brick that there are in a project and how they will be viewed by an architect or by a client. If every brick was 15 kilobytes and had 6 faces and 12 edges associated with it. Then replicate this brick by 10 thousand…. The architect or CAD operator would be pulling their hair out by now in frustration of the lag of the software. ARRRRGGGGHHH and they will associate this frustration with your brand or product. You need professional advice. Just because it can be done doe snot mean it shoudl be done.
Q8 can we have our conetnt on our own website?
A8 Yes,
Q9, Can we put our content on the RubySketch website?
A9 Yes
Q10 cna we have our conetnt availabel by default in PlusSpec
A10 yes
Q11 can we block our competitors out of PlusSpec
A11. NO, yet you can have priority positions, actually PlusSPec has default positions which mean every users automatically gets your content when they download PlusSpec.
Q12 Do universities and schools get access to my content?
A12 Yes. If you are a default PlusSpec supplier that your product and brand will be specifiable by student all around teh globe.
Q13 can I geolocate a product? I only sell in the USA so I do not want it specified in the UK
A13. Yes PlusSpec comes with libraries and syncable location based content. SOme manufacturers only supply a local province and this is also readily available in PlusSpec 2016 2017 . Contact us to find out more.
andrew
What have we learned from the past 8 years of content creation?
Manufacturers agree with us when it comes to having their content available to the masses. IF architects and designers can specify and demonstrate their products to the clients efficiently then the likelihood of sale conversion will greatly be increased. NOTE add in graph
There is more to content than just showing your client and 9 times out of 10 the architect does not have the final say on the selections as the builder may come to the client with an alternative solution and this will never be 100% resolvable. However if the designer or architect is to have a bill of quantities associated with a set of plans it is 10 times more likely that the builder will take the easy path to tender preparation and cost estimating .
Cross specification by builders also has risk for the builder and the builder knows this. There was a good example of risk currently going through the courts in Melbourne Australia. From what we understand: The builder changed the product specified for a product that was generic and cheaper per unit. It turned out that the building burned down, need I go into the likelihood of major litigation here?. Builders understand this risk and are less likely to crosss specify when everything is laid out for them. The point is to get your product represented early in the design phase. All reputable manufacturers are starting to instruct their marketing teams to do this this now. Are you?
andrew
Although we offer manufacturers proprietary solutions and distribute them globally our solution may not be exactly right for your organisation. We understand this is the case and we work with some of the best technicians and architects in the world for content creation. We strive to deliver the best solution and give the best advice available anywhere in the universe. 🙂