We share Luke’s statement, and we believe that these same principles that are so important to being able to successfully design movie sets have exactly the same importance for the design of buildings.
So why do Architects and Designers use software that have not been made primarily to help us design, and then communicate the form and feel of our designs in ways that everyone understands (especially our clients)? Why are we using ‘Virtual Drafting Boards’ and trying to communicate the old way (in 2D)?
Shouldn’t we be using software that helps us design (first and foremost) – but also communicates the form, feel, and function? Just like in the movies, design is all about emotion. You should be able to communicate directly in your immersive 3D model – more 3D, less 2D!
However, we also understand that Architects and Designers also need smarter ways to draw, specify products, and capture information/data in the model. We understand the power of BIM – and being able to model parametrically (having the ability to adjust every element in your drawing through attributes, rather than having to redraw, or manually adjust). We understand that you need to be able to design and specify real building materials and products. We understand that you need to be able to be able to work with consultants and be able to update your work to suit their specifications. We understand that you need to be able to easily manage the cost of your designs so that they meet your clients budget. And we understand that you are supposed to do all of this and more within strict deadlines.
This is why we created PlusSpec for SketchUp.
At RubySketch, we don’t think the same way as our competitors. We want to change the way that we design and build. We believe that 3D technology should be more than just another way to create 2D plans.
We challenge the traditional ways of doing things by creating software that ends the communication breakdown between architects, builders and manufacturers (not to mention clients).
PlusSpec for SketchUp gives you total design freedom, as well as the best of Building Information Modeling, Virtual Design and Construction & One-click Feasibility studies. This is the ultimate design tool for Architects and Designers. With PlusSpec for SketchUp, you will create 3D ‘Virtual Design and Construction Models’. These are exact, virtual replicas of what will be built, and contain all of the information about the project within the model (everything that anyone would ever need to know). And because it is true 3D, you are able to communicate the feel, form and function a ‘natural way’ (from within the interactive and immersive 3D model): the same way we see the world with our eyes; the same way that we lose ourselves in movies. If you have highly bespoke/complex elements in your design. use the easy SketchUp tools and 3D sketch it, then ‘BIM-it’ with PlusSpec – and you don’t need to be a guru or BIM Manager to do it!
It just so happens that our software is simple to use and user friendly.
Become part of PlusSpec HERE
See some more examples of Luke’s work HERE.
SketchUp also recently interviewed another Hollywood Visual Artist, by the name of Chris Rosewarne. Check out this very interesting article HERE.